Branding is an essential investment for any startup. By creating a strong brand, you can set your startup up for success in the long term. This is so that you can differentiate your startup’s service or product from the competition.

In today’s crowded marketplace, it’s more important than ever for businesses to have a strong brand that sets them apart from their competitors. A well-defined brand can help you to attract new customers, retain existing ones, and command higher prices.

Personally, I will say start with a poster boy/girl and usually is the CEO of the startup. Start from there, where you be the walking ‘brands’ to talk about your products in events, networking sessions, panel discussions, pitching, demo and let everyone tries the product and get feedback. That is the simplest, cheapest way to get word of mouths going too.